Video Technology

Our video work focuses on the compression, streaming and immersive media technologies that bring better pictures to every screen.

Video focus

Video now makes up most of the world’s internet traffic. Every improvement in how video is compressed, delivered and displayed means sharper pictures, smoother streams and lower costs for providers and viewers alike. We concentrate on the inventions behind modern codecs and media formats, and on making them available through clear, fair licensing.

Video innovation in everyday life

The video technologies we focus on are part of almost every screen people use. Here are a few of the ways they make a difference.

Sharper Streaming

Better compression delivers higher resolution over the same connection.

Lower Bandwidth

Efficient codecs cut data use, reducing costs for networks and viewers.

HDR Everywhere

High dynamic range brings brighter highlights and richer color to more screens.

Immersive Media

Formats for 360-degree, volumetric and extended-reality experiences.

Live Events

Low-latency delivery that keeps live sports and concerts in sync.

Video Calling

Clearer, steadier video calls on phones, laptops and TVs.

Featured

Streaming at Scale: The Economics of Better Codecs

Every generation of video coding delivers the same picture quality with fewer bits. For streaming services, broadcasters and networks, that efficiency adds up to lower delivery costs and better experiences for viewers. This paper looks at how codec improvements translate into real-world savings.

Explore our video focus areas in depth

Learn more about the research areas shaping video and media.

Sustainability in video

Streaming video uses a significant share of the world’s network capacity. More efficient video technology reduces that footprint:

Codecs that need fewer bits for the same quality
Smarter delivery that avoids sending unneeded data
Display formats that make better use of device power
Encoding tools that reduce data-center energy use

Efficient video is better for viewers, providers and the planet.

Our video focus

Our video work spans three connected areas.

Following what’s next in video

We follow advances in compression, display and immersive media research.

Monitoring next-generation codec research
Following HDR, color and display innovation
Tracking volumetric and extended-reality formats

The standards behind video

The video inventions we focus on are found in the codecs and streaming formats used on billions of screens.

AVCVideo coding

HEVCVideo coding

VVCVideo coding

MPEG-DASHStreaming

V-PCCPoint clouds